Case study — DCDH Estate

A zero-brokerage property marketplace. Built and running.

How we built the complete technology platform for DCDH Estate — a WhatsApp-first, zero-brokerage real estate marketplace connecting owners and tenants directly across Jaipur.

Project overview

clientDCDH Estate
locationJaipur, Rajasthan, India
industryReal Estate
duration5 months
year2024
statusActive partnership

Real estate in Jaipur was running entirely on brokers and phone calls.

DCDH Estate had a clear vision: connect property owners and tenants directly, without brokers, without hidden fees, and without the friction of traditional real estate. The problem was they had no technology platform to make it work. Every listing, every enquiry, every deal was managed manually. There was no way to verify properties, no way to track referrals, and no way to scale.

No digital presence

DCDH Estate was operating entirely offline — listings shared manually, enquiries managed over phone, no way to scale.

Brokerage friction

Traditional brokers added cost and opacity to every transaction. Owners and tenants had no direct way to connect.

Zero verification process

No system for verifying listings or tenants — building trust between owners and renters was entirely manual.

No referral infrastructure

Word-of-mouth was driving leads but there was no way to track, reward, or systematise referrals.

Built for the way Indian renters actually behave.

WhatsApp is how India communicates. So we built the entire platform around it.

No passwords, no app downloads, no friction. Tenants log in with WhatsApp OTP. Owners onboard via a guided process. Every enquiry is instantly routed to WhatsApp. We designed three separate experiences — for tenants, owners, and admins — each built around how that user actually interacts with property in Jaipur. And we built a verification layer so every listing on the platform is confirmed before it goes live.

The result is a platform that feels familiar to Indian users, works on any mobile device, and removes every unnecessary step between a tenant and a property.

Everything the platform needed to work.

Verified property listings

Step-by-step owner onboarding with document upload and verification. Every listing approved before going live.

Owner and tenant portals

Separate dashboards for owners to manage listings and for tenants to track enquiries — each built for its user.

WhatsApp OTP login

No passwords. Tenants and owners authenticate via WhatsApp — frictionless, familiar, mobile-first.

Enquiry management

Tenants raise enquiries directly from listings. Owners see and respond through their portal. No broker in between.

Referral and rewards system

Tenants and partners earn rewards for referring properties and friends. Fully tracked in their dashboard.

Analytics and insights

Property performance, enquiry volume, and portfolio overview — visible at a glance for owners and admins.

Live, running, and growing.

200+Properties listed

Across 20+ localities in Jaipur

0Brokerage fees

Direct owner-tenant connections

20+Localities covered

Across Jaipur with active listings

100%WhatsApp-first

Every interaction starts on WhatsApp

Tech stack

Frontend

  • Next.js
  • React.js
  • Tailwind CSS

Backend

  • Node.js
  • Express.js
  • JWT Auth
  • REST API

Database and cloud

  • PostgreSQL
  • AWS S3
  • Firebase
  • WhatsApp OTP

From concept to live platform in 5 months.

Discovery and planning

2 weeks
  • Stakeholder interviews with founders and early users
  • Market research on Jaipur real estate dynamics
  • Platform architecture and user flow design
  • Feature prioritisation for MVP

Design and prototyping

3 weeks
  • User journey mapping for three personas — tenant, owner, admin
  • Wireframing and UI design
  • WhatsApp-first experience design
  • Prototype review and refinement

Development

12 weeks
  • Core platform: listings, search, enquiry management
  • Owner and tenant portal development
  • WhatsApp OTP authentication
  • Referral programme and rewards engine
  • Admin dashboard and verification workflows

Launch and ongoing operations

Ongoing
  • Beta launch with initial property portfolio
  • Owner onboarding and listing verification
  • Continuous feature improvements
  • Platform monitoring and operations

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