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REAL ESTATE TECHNOLOGY

ProFlow Property Management

Empowering Property Managers with Real-Time Intelligence

How we built a comprehensive property management SaaS platform that helps landlords and agencies manage 200+ properties, automate rent collection, and reduce response times by 70%.

200+
Properties
70%
Faster Response

PROJECT DETAILS

clientProFlow Platform
industryReal Estate Technology
typeSaaS Product
duration5 Months
year2023
team5 Developers + 1 UX Designer
THE CHALLENGE

Property Managers Drowning inSpreadsheets & Chaos

Managing multiple properties is overwhelming. Scattered data, manual processes, and poor tenant communication create a perfect storm of inefficiency.

Multi-Property Chaos

Property managers juggling dozens of properties with spreadsheets, losing track of maintenance, leases, and tenant communications.

Rent Collection Nightmares

Manual rent tracking led to missed payments, late fees disputes, and hours spent reconciling accounts each month.

Maintenance Bottlenecks

Tenant requests getting lost in email chains, no visibility into repair status, and frustrated residents.

No Financial Visibility

Landlords couldn't see real-time revenue, expenses, or occupancy rates across their portfolio without manual reports.

The Bottom Line?

Property managers spending 15+ hours per week on administrative tasks, high tenant turnover due to poor communication, and landlords with zero visibility into their portfolio performance.

OUR APPROACH

Building a UnifiedProperty Management Hub

Understanding the Ecosystem

We interviewed property managers, landlords, and tenants to understand the complete ecosystem. We discovered that the key wasn't just digitization—it was creating seamless workflows between all stakeholders.

  • Shadowed 15+ property managers during their daily routines
  • Analyzed pain points in tenant-landlord communication
  • Mapped 20+ core workflows from listing to lease renewal
  • Identified automation opportunities for repetitive tasks
Strategy and Planning
User Experience Design

Three Portals, One System

We designed three distinct yet interconnected experiences: a powerful admin dashboard for managers, a simple tenant portal, and an analytics-rich owner view. Each optimized for its unique use case.

  • Property manager dashboard with real-time updates
  • Mobile-friendly tenant portal for rent & maintenance
  • Owner analytics dashboard with financial insights
  • Automated notifications keeping everyone in sync
KEY FEATURES

Everything You Need toManage Properties

Property & Unit Management

Centralized dashboard to manage multiple properties, units, and their details including photos, amenities, and availability status.

Tenant & Lease Management

Complete tenant profiles, digital lease agreements, automated renewals, and move-in/move-out documentation.

Automated Rent Collection

Online payment portal with automatic payment reminders, late fee calculation, and instant receipt generation.

Maintenance Workflows

Tenants can submit requests through a portal, track status in real-time, and rate completed services.

Smart Notifications

Automated alerts for lease expirations, maintenance updates, payment reminders, and important deadlines.

Analytics & Reporting

Real-time dashboards showing occupancy rates, revenue trends, maintenance costs, and portfolio performance.

USER JOURNEYS

Designed for EveryStakeholder

Property Manager

1

Logs in to unified dashboard showing all properties at a glance

2

Reviews overnight maintenance requests and assigns them to vendors

3

Checks rent collection status and sends automated reminders

4

Generates monthly reports for property owners in one click

Tenant

1

Accesses tenant portal to view lease details and payment history

2

Submits maintenance request with photos through mobile app

3

Receives instant confirmation and tracks repair status

4

Pays rent online and downloads digital receipt

Property Owner

1

Opens owner dashboard to view portfolio performance

2

Reviews real-time occupancy rates and revenue analytics

3

Checks maintenance expenses and approves major repairs

4

Downloads tax reports and financial statements

RESULTS & IMPACT

Real Numbers,Real Impact

200+
Properties Managed

Active properties across the platform

70%
Faster Response

Maintenance request turnaround time

95%
On-Time Payments

Automated reminders boost collection

85%
Time Saved

Less time on administrative tasks

"ProFlow has been a game-changer for our property management business. We've gone from managing 20 properties with stress to handling 200+ with ease. Our tenants are happier, our owners have real-time visibility, and we've reclaimed our weekends!"

Sarah Mitchell

Founder, Skyline Property Management

TECHNICAL STACK

Built for Scale &Performance

Frontend

React.js
Material-UI
Redux Toolkit
React Query

Backend

Node.js
Express.js
Stripe API
JWT Auth

Database & Cloud

MongoDB
Firebase
AWS S3
Cloudinary
PROJECT TIMELINE

From Idea toLaunch in 5 Months

Research & Strategy

3 Weeks
  • Market research and competitor analysis
  • User interviews with 15+ property managers
  • Pain point identification and feature prioritization
  • Technical architecture and database design

Design & Prototyping

2 Weeks
  • User persona development and journey mapping
  • Wireframing for 3 distinct user roles
  • High-fidelity UI design in Figma
  • Interactive prototype and usability testing

Development Sprint

12 Weeks
  • Core modules: Properties, Units, Tenants, Leases
  • Payment integration and automated rent collection
  • Maintenance workflow and notification system
  • Analytics dashboard and reporting engine

Testing & Launch

4 Weeks
  • End-to-end testing and bug fixes
  • Beta launch with 10 property managers
  • User feedback integration and refinement
  • Public launch and onboarding documentation

Ready to Build YourNext Big SaaS Product?

Whether it's property management or any other industry, we specialize in building scalable, user-friendly SaaS platforms that drive real business results.